Such a shift in thinking makes it obvious that connecting photographers directly online with their existing clientele disrupts the role of middlemen like Getty Images, Adobe, and Shutterstock. A new kind of intermediary, a broker armed with data (actionable market intelligence) uses technology to go back to the future. It both literally and figuratively gives photographers and publishers agency.
You asked, Massimiliano, How can a photo broker work? Is it worth some more of your time to read the full treatise of “Fixing Photography” (also on Medium) to discover the answer to your question? This is just an introductory version.
I have built software, in the past, that will do this. But it needs to be ported from the desktop to the Web. I am trying to raise the capital to finish the job.