That all sounds right. But is conventional broad-brush advertising really going to disappear entirely? Won’t there be continued vlaue in traditional branding? How do you plug the factor into this equation that you can’t send hamburgers via UPS and FedEx; and the idea of using an app to get your burger delivered is going to burn out eventually. It’s been suggested that, for instance, San Francisco has become an assisted living community for millennials. That’ll get old pretty quickly. And all this on-demand delivery crap is not only isolated folks in their homes but clogging up the streets for those who wish to go out. I wonder how this social conundrum will work itself out. And, then, there are the questions of democratic principles being undermined.

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ARTREPRENEUR, PHOTOGRAPHER, CLARINETIST, MOTORCYCLIST Fate follows the path of least resistance. Success follows the path of maximum persistence.

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