I knew John Lennon. Not well. But I spent an entire day with him and photographed him for a magazine cover. I feel it’s safe to say he would vomit, if he were alive and could see his name used in the same context as the concept of “personal branding.”
Also, it would behoove you, if you believe so much in “branding” to credit the photographer whose photograph you published, obviously without permission and, likely, without economic compensation.