What makes Sendergram unique, is the way in which it aggregates and networks a variety of cloud storage services and ties them together with blockchain-based registration, tracking and certification to reinforce, protect and report copyright infringement.
Andy, while I am sure there are many positive uses for blockchain technology, protection from infringement sure as hell ain’t one of ’em.
In the Commercial Photo industry, blockchain is unnecessary to establish intellectual property ownership or provenance. Straightforward ways to do that already exist, although they can and should be automated. For another thing, so-called “registering” of images via blockchain means didley squat. It’s rhetorical nonsense. There are no economically punitive statutory damages attached to blockchain registration; nothing whatsoever to discourage infringements. Blockchain is categorically incapable of “protecting” either the legal or economic prerogatives of copyright holders.
Other entrepreneurs tout the putative advantages of relying on a “distributed” or “decentralized” inventory of pre-shot stock photos, supported by a blockchain infrastructure. But that would only create new problems, not solutions, making it even harder for publishers to find the pictures they need to solve their own issues.
Blockchain technology may potentially have a separate utility for the sale of works of art, unrelated to licensing photographic reproduction rights for commercial publication. But that’s it.